It’s a pretty noisy world.
From news articles to blogs, podcasts, and vlogs, content is everywhere.
While we were once told not to share our full name online, the coin has been flipped and people have begun to teeter on the verge of oversharing. While this may be off-putting to some, I have a unique way of looking at content creation that has truly changed the game of what, where, and how I share.
What if you viewed sharing your message not only as a means to grow your business, but also to grow yourself? A little over three years ago I started a podcast, mostly as a means for self-expression and creativity. I wasn’t necessarily sharing to be heard, I was sharing out of curiosity and a drive to grow.
What has come from this show is far more than I imagined. Not only has my business gained brand advocates and loyal customers, but I have grown exponentially. I want the same for you.
Here are five reasons why every entrepreneur can benefit from hosting their own Podcast.
1. Find your voice.
Stepping up to the mic can be intimidating, especially when you are uncertain of what aspect of yourself to share. Podcasting is a powerful tool to play around with how you speak, what you say, and how you choose to present yourself to the world. When it comes to building a brand or business, finding your voice is key to consistency and creating trust.
At first, I was all over the place. I had episodes where I was completely stoked and could hardly contain myself. I also hosted episodes where I felt calm and in tune with the personal growth journey I was on. Then I released episodes where my guest radiated and I acted as a guard rail to focus them back onto the topic at hand. It took me a while to shake things out and find my true authentic voice. This is the voice I now take with me everywhere I go, whether the mic is recording or not.
2. Practice your ability to ask great questions.
One of the best tools an entrepreneur can develop is the ability to ask better questions. If you want to get ahead in life, the blueprint to what you seek already lives within the confidences of someone else’s mind. The way to get that information is by asking questions.
When I sit down with a guest, I have a finite amount of time to squeeze as much value out of them as possible. This means I have been pushed to understand what questions to ask and what topics to dive into. Practicing this skill set every week has transitioned into helping me have efficient and effective conversations with coworkers, business partners, or prospective investors.
3. Great way to learn.
A curious mind has the ability to see new possibilities that normally would not be visible. When I first started my podcast, I decided to use it as a way to satisfy my curiosities and follow the crumbs of where my mind wanted to take me. This freedom showed me that not only did I care about business but I also cared about spirituality, mindset tools, and inspiring stories of change.
Instead of setting time aside to research online or read a book about a topic of interest, leverage the power of your network and learn while connecting with others. By doing so, you also make this topic and insight available to your broader audience. There really is no better win-win setup.
4. Relationship-building tool.
Your network is your net worth. And one of the best ways to build your network is by inviting others to share their story and knowledge on your show. While some podcasts are solo, I have always loved sitting down with someone and diving into the depths of their world.
A podcast is an incredible platform for reaching out to others who you might not have been able to access otherwise. Every person you have on your show has the potential to become a valuable part of your life. Over the years, I have interviewed over a hundred different guests, many of whom have become personal friends, business connections, or mentors in my life.
5. Build your brand.
Customers want to hear what you have to say. While interviews or magazine articles are a great way to share your message, there is something far more intimate about hearing your voice. Your community will have a close-up and personal connection to you and your mission, whether they are walking their dog or driving to work.
Podcasting is a personal brand-building tool that helps you showcase what you believe in, what your values are, and where your missions lie. It also acts as a modality to advertise your products and services to the audience that connects with your voice and message.
Is podcasting worth it? I know it is. Even if a single sale never generated a result – which isn’t the case – it would be worth it.